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ESRB
In 2006, GameStop launched a nationwide public education and awareness campaign to assist parents in making informed decisions on the purchase of video games. The campaign is an extension of our ongoing corporate commitment to restrict Mature-rated video game sales to minors with the Entertainment Software Ratings Board (ESRB) and to provide age-appropriate content information regarding video games.
The key to this effort is RespectTheRatings.com, which is a detailed website that provides parents and concerned adults with an explanation of the ESRB rating system resources for monitoring game play and an informative 101 gaming section. In addition, ESRB ratings information is provided to customers at all U.S. GameStop stores through in-store signage and ratings information in circulars and promotional vehicles.
Please visit RespectTheRatings.com for more information.
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